Budweiser Sold to Belgium Firm
The owners of Stella Artois have taken over the famous Budweiser beer in a £27 billion pound deal.
This deal has made Stella Artois the biggest brewer in the World with an expected 46 billion litres of beer to be produced over the next year.
The famous brand of Budweiser is as familiar to the World as the Stars and Stripes on the American flag with the well known trademark of the swooping eagle and the patriotic red, white and blue colouring, it now accounts for up to 50 per cent of beer sold in America.
The Anheuser-Busch company that was founded in 1860 sold the largest beer making brewery to Belgium Company InBev after a month long battle when the first offer of £24.4 billion pounds was rejected.
Only Four Years Old and Now Number One in the World
Brewer InBev (who also owns Beck’s) is a ‘baby’ in the brewery world after it was created only four years ago with the merging of companies Interbrew of Belgium and Brazil based AmBev.
Carlos Brito, InBev's chief executive, said: "We are extremely excited about the opportunities that this combination will create for consumers worldwide.
"It will create a stronger, more competitive global company with an unrivalled brand port-folio and distribution network, with great potential for growth all over the world."
Some Beers May Disappear
US politicians have not been slow in showing their displeasure of the ‘foreign’ takeover and experts are warning the move could cause some brands of beer to disappear with price rises and a more limited consumer choice with a further reduction in competitions.
Not only will this move give the firm the number one spot but it also now becomes one of the World’s five largest consumer businesses.
No Breweries to Close for the Townspeople who Feel They Have Been Betrayed
Fears of lost jobs and revenue has been alleviated with the assurance that no Anheuser US breweries would close with the Budweiser’s 6,000 staffed headquarters for the North American region remaining in the town of St Louis in Missouri.
Loyalty for the brewery has run long and deep in the people of St Louis for years and generations have followed each other into red bricked building with its proud American flag flying above the smoking chimneys.
The ‘King of Beers’ townspeople feel betrayed and are finding it hard to come to terms that they have been ‘sold out’ to a European firm.
One worker Mr Liszewski who has been at the brewery for 30 years said “They promised us this wouldn’t happen, and it’s taken everybody by surprise”.
As Opal Henderson, a 78-year-old auto salvage yard owner, put it, “Why can’t those foreigners just stay at home and leave us what we have?”
a more optimistic outlook for the future the Mayor of St Louis Francis G. Slay stated “One of my first goals,” he said in a statement, “will be to try to convince InBev, which loves to cut costs, to move to St. Louis, where pretty much everything is cheaper than in Belgium.
With a wage of $27 an hour, Mr Liszewski who puts labels on the bottles of Bud Light went on to say “It’s not just been a good life,” he said. “It’s been an excellent life.”
Many local bars will not stock beer if it does not come from St Louis and Stella Artois is hard to find within the City and may even disappear after sales could plummet even further.
“Not so many years ago, union workers would walk out of a place if you served anything that wasn’t Anheuser-Busch,” one such bar owner said.
St Louis is famous for the Gateway Arch which attracts thousands of visitors, as does the wrought-iron brewery gates and the Clydesdale mascots.