Home-Brewing Kits Being Snapped off the Shelves
Home-brewing kits are disappearing off the shelves quicker than retailers can keep up with the demand during Britain’s credit-crunch economical times and orders are being sent all over Europe to replenish the fast empting shelves.
The rise in demand for home-brewing kits in Scotland has been made clear by sales doubling up in the lead up to Christmas and the New Year with customers being lured in by the prospect of home brewed drinks costing as little as 29p a pint and a bottle of wine working out at just over a £1.
Kits are being snapped up by drinkers as well as being high on the list for Christmas gifts this year and the trend of staying at home to drink is proving more popular among all age groups and turning this once-upon-at-time hobby into a cheaper and more enjoyable way of drinking at home.
Hundreds of Kits Being Sold in a Week
The sudden increase in sales was noted three months ago by Scotland’s four specialist home-brew shops and David Martin, owner of Edina Home Brew in Edinburgh, said: "Business is through the roof now. We are selling hundreds of beer kits every week, and wine kits are just as popular. In a normal week we would take £1,000 but at the moment we are taking £2,000 easily.
"We didn't used to get women coming in to the shop that often, but I'm getting more and more. We had a lady in earlier this week looking for Christmas presents for seven people. I think it's the credit crunch, because people who don't want to pay £2.90 a pint in the pub and would rather pay 29p a pint."
More Brands Available
It was during the 1970’s when the economy hit the wall that modern home-brewing became popular and today’s home kits on offer ensures that anybody can brew their own wines and beers with the minimum of fuss, time and effort.
Home-brewing was once considered time consuming, smelly and a case of ‘hit or miss’ if it turned out drinkable and choices of brands were few and far between.
With a good range of wine kits such as Pinot Grigio and Chablis now on offer and a vastly reduced fermenting time of only five days with limited space required, it’s no wonder that sales in supermarkets have shown a slump in wines.
Gavin Partington of the Wine and Spirits Trade Association agreed people were cutting costs as a result of the credit crunch. "There has been a significant drop in the amount of wine purchased," he said.
Even Gordon Ramsay has tried his hand at promoting home-brewing on his TV F Word programme shown on Channel 4 when he wanted to create a beer that complemented his veal and Neil Morrissey has been attempting to turn a home-brewing ‘hobby’ into a money spinner where he has set out to create his own brewery that could rival Britain’s best beers.
But Jack Law, chief executive of Alcohol Focus Scotland, warned against the new home-brewing trend. "Not only is home-brew possibly stronger than what you buy in the shops," he said, "but people also tend to pour larger measures at home and they are not controlled in their drinking."
Home-brewing is fast losing its stigma and reputation for bad quality and you don’t have to use the bath anymore to make your own creations. With money and time saved as well as better tastes, all are helping towards bringing home-brewing back to where almost every household will soon have its own bottles fermenting away ready to be opened by the weekend and enjoyed at a far cheaper price.