Miller Beer Withdrawn From Sale
A decision has been made between Miller Brands UK and Scottish & Newcastle (S&N) breweries to withdraw Miller Beer early next year since the conclusion the brew is no longer viable in the UK market.
The amber brew was first introduced to the market by Courage in the late 1980’s as Miller Lite and was later re-launched and renamed as Miller Pilsner in early 1990 and a few years later towards the end of 1990 when Scottish & Newcastle took over the brand it was known simply as Miller Beer.
In recent years Miller Beer has declined in sales and with the ever growing market of imported European beers on offer the brand had slipped to a point where figures were falling at too fast a pace to keep the production line busy. Dropping by 12% while at the same time Miller Genuine Draft rose by 4%.
An S&N statement says: "The decision to withdraw Miller Beer follows a review of the brand within the highly-competitive market in which it operates, which concluded that Miller Beer no longer has a viable long-term role to play in either company's lager portfolio."
Scottish and Newcastle decision to axe the standard version brand of Miller Beer will give them more scope to focus on the premium brand of the popular 4.7 per cent bottled Miller Genuine Draft in the highly dynamic and competitive UK beer market.
Nick Miller, managing director of Miller Brands UK, said, “We look forward to sharing our exciting and extensive plans for Miller Genuine Draft with our customers in the near future.”
History of the Miller Brewing Company
Miller beer is a production of the Miller Brewing Company in Milwaukee, Wisconsin, United States and is the second largest brewery in America.
Frederick Miller founded the company after purchasing a tiny brewery located in the Miller Valley back in 1855. Local farms that produced raw materials were used by the new company which provided a much easier access and kept costs down.
In 1966 Frederick’s tee totalling granddaughter bought into the company with 53% per cent of shares.
In 1969 Miller was purchased by Philip Morris at a staggering $130 million outbidding PepsiCo.
South African Breweries were the next owners when they paid Philip Morris £3.6 billion worth of stock and £2 billion in debt. Philip Morris at that time still retained a 36% per cent share with voting rights of 24.99%.
Since then Miller Breweries have gone from strength to strength in America and clawed its way to take second place in the country but sadly it never really made its mark in the UK market.